The SERP (for Search Engine Results Page) is quite simply Google's results page for a given query. Analyzing the SERP involves extracting Google's search results for an expression or keyword. This data is then analyzed to help you improve your pages. Alyze innovates by analyzing not only the results page itself, but also the pages presented on it. In this way, we can learn more about what makes a page successful on this expression.
👉 Click here to see an example of SERP analysis by Alyze
This service can also be used via the API SERP from Alyze (in french).
All Alyze members get one credit to test this new tool! Visit our offers to see in detail what each of our offers can do for you.
Each SERP analysis has a significant cost for Alyze. We are therefore obliged to reserve the most advanced features for our Premium members.
For several years now, Google has been analyzing search intent to present more relevant results. To put it simply, if Google thinks the user is looking for something to buy, it will mainly present online sales sites, but if it thinks the user is looking to compare different products, comparators and tests will be more likely to appear on the results page.
By analyzing not only the SERP, but also the pages that appear in it, Alyze helps you understand what Google expects on a given query.
It's all very well to optimize your site, but if you're trying to position yourself on an expression that no one is searching for on Google, it's pointless... Alyze helps you assess the value of a positioning strategy by displaying the number of monthly searches and a history of interest in the keyword (from our Agencies Offer).
Alyze's analysis of search results can also show you how difficult it is to reach interesting positions. It's sometimes impossible - without an inordinate amount of effort - to compete with sites that are very strong on their key phrases. It may be better to look for keywords that are less prominent, but also less competitive.
Alyze is renowned for its on-page keyword analysis. We're continuing to innovate in this direction by offering a list of the most popular expressions on SERP content. We differentiate between expressions often found in the title, description or Hx tags, to help you build pages that are more relevant to Google. The aim is to better target the lexical field of your pages, while remaining natural. This will enable them to better target the search intent of Internet users.
Going through search results is a tedious and time-consuming activity. It's also easy to forget or make a mistake when you're doing it "by hand". Alyze makes this tedious task easier by presenting all the useful information in a simple, accessible way. Recurring patterns in the top SERP pages are highlighted. You can also carry out in-depth searches across the results to get inspired, but also to stand out from the crowd in an intelligent way.
As we all know, Google uses a wide range of parameters to rank pages. Text and keywords are still at the heart of the search engine's algorithm, but to rank content well, you also need to build a context that makes sense. This is exactly what our Page Optimizer does, extracting from search results the expressions, structures and structured data that will help to understand whether a page is well optimized for the targeted query. By entering - in addition to the keyword - the URL of a page, you'll get a comprehensive report on what needs to be done to reach the top positions.
Determining search intent is one thing, knowing how to respond to it is quite another. By scouring SERP pages, Alyze identifies recurring patterns on pages that rank, to help you better present your pages. From the volume of text required to the structured data to be used, we review everything that makes a web page special. Structured data is often a great help. Alyze will tell you when and how to use structured data to respond, for example, to a purchase search intention so that Google displays the price and reviews of the products you sell directly in its results.